One of the most powerful marketing tools comes out of the most unexpected of sources. YouTube today represents a community of netizens who thrive on spreading their message across in the form of videos. The website is no longer just a platform for dissemination of content; rather it has expanded and become a potent tool in the hands of the marketer. What might have started off as a medium to share a music video or a crazy idea has today become the synonym for viral video marketing and much more. There have been instances of people making more than $100,000 in less than an year, just by being smart enough to recognize the vast potential that YouTube holds.

YouTube today provides a mechanism to marketers to develop the buzz they desire for their brands. The best part is that this buzz is instant as it is provided through a very personal medium and the response generation happens in real time. In comparison to traditional media, the cost of creating a video and uploading it on YouTube is considerably cheaper. What's even better is that the speed at which these videos are disseminated and viewed by people online. No wonder Alexa ranks YouTube as the 3rd most popular website in the world receiving a millions users per day.

When one considers all these facts in mind, then it becomes imperative on the part of the marketer to be able to improve the performance of the posted videos so that it viewed by as many people as possible. Keep in mind the following tips if you need to make the most out of your videos on YouTube:

1. Video content

Originality is always welcome no matter what the platform or the stage. Be it online or offline, unique ideas are almost always valued and well received. What matters the most while creating a video for YouTube is that it should be interesting enough to entice the viewers and grab as many eyeballs as possible. Given that sharing videos is done more so to look cool in front of your friends or colleagues, therefore the video should be interesting enough to create a mass appeal. Also add music or voice-over and you will have a nice presentation.

2. Video Length

Taking note of all the successful videos that have been viewed millions of time on YouTube - Almost all of them have ranged between the length of 2 and 4 minutes. Longer videos normally risk losing out on viewers as they lose interest and move to other shorter and interesting content.

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3. Video Resolution Creating high quality with good effects and perfections is a good move to rank your video, But only new people realize this.

2 Things should be kept in mind while uploading videos on YouTube.

• In case you are uploading a presentation in the video format, make sure that it is of High resolution as it makes reading easier.
• For lengthier videos, you can sacrifice the high quality for speed.

4. Watermark your video

Always remember that your video carries your domain name, your contact details or your logotype. This helps in building the viewer loyalty as well as the credibility in the source of the video.

5. Optimize your account

Posting videos on YouTube requires you to make an account on the website. Always keep it in consideration that you use your brand name in the username or a keyword/term relevant to the video content. Update your YouTube profile, write optimized texts, add links and use the appropriate theme and colors.

6. YouTube search results

Coming from Google, it is expected that a video search engine like YouTube would obviously work as just another Google search engine. Therefore keep in mind the title, the description, the tags, the number of views, the links and ratings of the video - All of which are kept a close tab on by YouTube.

7. Use Captions/Subtitles

For those who do not speak your language, adding subtitles or captions would facilitate viewing of the video for a much larger multi-lingual audience.

8. Other Import Stuff to Remember

• Include keywords in your video name, titles & description.
• Invite user comments and keep a tab on all the positive or negative comments that come your way.
• If needed, add a link to your website within the description
• Create a channel with multiple videos